*Title courtesy of a friend.
Over my spring break, I think I came down with a case of the silly, as I purchased these absurdities (click to embiggen):

Yes. Candy hearts promoting
Twilight, the book series that is now a movie. Goaded on by my friend and an inside joke, the primary motivation for the purchase was that two of the four colors of hearts
actually sparkle. It was too good an opportunity to pass up. As you can see, there are three "collectible" box covers, one showing many of the main characters, and the other two showing the leads (although, from what I'm told, Bella isn't so much a lead character as she is a part of the scenery, but that's another issue).
So, let us investigate further:

Why, yes, that does say, "The Forbidden Fruit Tastes the Sweetest," and, yes, that is painfully creepy. The box also says, "Secret Scent, Rub to Reveal..." but I am unable to figure out if the pictures of the hearts on the box are supposed to be scratch 'n' sniff because the entire box just REEKS of the smell of these things. The four flavors, by the way, are listed on the back of the box: Orange Obsession, Tempting Apple, Passion Fruit, and Secret Strawberry. Each is as gross as you might imagine (yet I can't stop eating them...).
Okay, so let's open the box:

If you haven't clicked the images so far, definitely open this one in another tab/window so you can examine it along with me. We have some classic phrases such as TRUE LOVE, I LOVE YOU, MY LOVE, and I WANT YOU. However, that's where the similarity to the classic BE MINE-style candy heart ends.
Does that heart say FORKS? Yes. Yes it does. We also have LAMB, U R MY LIFE, BAD GUY, BITE ME, LIVE 4 EVER, DAZZLE, SOUL MATE, and the very classy I <3 EC.
We've got two categories to deal with, here. The creepy and the mind-bogglingly hilarious. I'm going to start with the first.
Creepy:
LAMB: Okay, after some searching I discovered that this is a reference to a bit of dialogue between our starry-eyed lovers, Bella and Edward. It goes like this:
Edward: And so the lion fell in love with the lamb.
Bella: Stupid lamb.
Edward: Sick, masochistic lion.
If you were hoping that the context of the scene makes it less creepy and/or actually romantic...it doesn't (and sadly, the sparkly skin doesn't really show up in the clip. Darn!). However, if you really feel the need to identify yourself as a stupid lamb, Hot Topic has the pin for you. They also have shimmering body powder, jacket/bag patches, and clothes. Have at it, Twilight fans.
U R MY LIFE: This one pretty much condenses into one little candy heart one of the main basic awfulnesses of the series. The disturbing "undying (heh, literally!) devotion" of the "relationship," and especially Bella's all-consuming obsession with her vampire stalker.
BAD GUY: Despite appearing to be obvious as a description of the vampire trope, this is also actually a direct reference to a quote from the series. Bella has figured out that there's something supernatural about Edward, but hasn't yet put her finger on the vampire bit, so Edward asks her, "What if I'm not the hero? What if I'm...the bad guy?" There's actually a lot to be analyzed here regarding constructions of masculinity and temptation and such, but others have done it better so I'll not (especially since I haven't actually read the books and have gotten all my information and context clues from people who've done reviews of the series).
LIVE 4 EVER and SOUL MATE are also in the "creepy" category.
Now, for the hilarious:
FORKS: Hee! I was totally confused when I pulled this one out of the box. Googling "forks twilight" told me that it's the name of the town where the story takes place, PLUS it got me this link, which is for the website of the real life town, Forks, WA. And yes, they have a whole section of their site devoted to the Twilight phenomenon. Probably the best thing to ever happen to their tourism board, eh?
I <3 EC: This one just made me facepalm. EC stands for Edward Cullen, the vamp-boy.
DAZZLE: Vampires sparkle in sunshine. My candy hearts sparkle in my mouth! It's dazzling!
BITE ME: Made the boxes worth buying. ^_^
The best part of the whole deal came when I dumped out the boxes trying to find readable versions of the hearts I wanted to show. Behold, the most craptacular heart of them all: